![]() Increased screen time has turned attention to the impact of artificial blue light on the skin. Herbivore Botanicals, the indie brand known for serums like the exfoliating Glow Serum, says that serum sales have increased by 139 per cent since March, which the brand’s national education manager Michael Ahmad attributes to a consumer base that’s looking to create indulgent self-care moments that help to delineate between work and rest when both are now done at home. Its popularity is likely due to the up-close-and-personal nature of now-common Zoom calls, which can highlight skin imperfections, says Yee, of WGSN. ![]() Niacinamide serum has seen searches growing by 193.1 per cent, according to Spate. Vitamin C, hyaluronic acid and retinol serums have all seen a 20-40 per cent increase in searches during this period. Serums in particular are rising in popularity. Customers are also adding more steps to their skincare routines.
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